Mothernest

The partnership between Ideal Choice and Mothernest commenced in 2014 with the aim of distributing Australian premium supplements and functional food products throughout the Saudi market.

This collaboration has proven highly successful, with widespread distribution achieved across major pharmacy groups in Saudi Arabia, including Nahdi, Al-Dawaa, and Whites. By the end of 2023, total annual sales reached USD 16 million.

Presently, Ideal Choice is proud to be partnered with Saudia Kingdom's leading pharmacy chain groups, including "Nahdi - 1,100 stories," "Al-Dawaa - 850 stores," and "Whites - 150 stores." Additinally, we have established collaboration with the largest private hospital group, "Dr. Sulaiman Al Habib - 10 Hospital ," across Saudia Arabia.

The Mothernest brand has solidified its position as one of the most recognised and reliable brands in Saudi Arabia. Looking ahead, we anticipate continued growth in the market. To facilitate this expansion we are embarking on the establishment of additional distribution channels in other Middle East regions. This endeavor is supported by our SFDA registrations which ensure compliance and authorization for the extended distribution of our products.